Features

Persona is built around a small set of ideas that compound: a city full of characters who know each other, a memory that actually persists, and a chat that can produce media when it makes sense to.

This section walks through each piece from a user's perspective. If you want to understand how any of it works under the hood, every page links across to How It Works.

The core ideas

• Characters — distinct people with personalities, memory, relationships, and (sometimes) pets.
• Chat — direct and group conversations, with a narrator mechanic for shaping the scene.
• Memory — characters remember everything they were present for, even when they didn't speak.
• Media — photos, voice notes, and video clips, generated on demand.
• Proactive messages — characters reach out unprompted.
• Cities & worlds — multiple cities, real or fictional, present day or any era.
• Character packs — share characters as portable files.

How the pieces fit

Every character belongs to a city. Inside a city they have relationships with each other and a memory that accumulates as you and they interact. Chat is the surface — direct or group — and the same chat can produce media when the conversation calls for it. Proactive messages keep the world feeling alive when you're not actively in it. Character packs let you take a character and drop them into someone else's city.

Each of these works independently. You can run Persona as a text-only chat, never enable photos, and it's still a complete experience. Turn everything on and it becomes something closer to a small simulated world.